The Nudge Series #12: How To Survive As An Entrepreneur In The Days Of The Coronavirus (Part 2)

After receiving so much great feedback on my latest Nudge Series post, I decided to make a part two. This round, I interviewed the talented Vix Reitano, CEO of 6boro, to share her experience and insight as an entrepreneur during this pandemic. Read below what she had to say:
Name: Vix Reitano

Occupation Title: Founder, CEO of 6boro (Social + Studios)

Tell me a little about what you do?

Social Media, Performance Marketing and Omni- Channel Branding Expert focused on full-service solutions -- basically, I am a full-service creative content production house, strategic consultant, and digital/media buying agency rolled into one human being who can quickly activate a network of contractors (that I know personally) as needed to fulfill bigger contracts.

What has been the biggest challenge you have faced working from home during this pandemic?
I love working from home -- I've worked from home on a full-time or side hustle basis for my entire career -- but the challenge now is the Zoom, Google Hangouts, FaceTime, and any other video chat services that make you feel more lonely. I also, sometimes, prefer to have a call vs. a video conference and the new "thing" is to just Zoom. We're quickly seeing that some video meetings should have been calls or emails, I think.

What have you done to overcome this challenge?
As a self-made serial entrepreneur, I have a great boundary practice. I am focused on balancing my personal and professional boundaries with the needs of my clients and community at this time.

Are there new things you have learned during this quarantine period that you will take with you once the lockdown is over?
Yes, definitely -- I do think that while some video meetings are unnecessary, the ease of having video meetings is key for a lot of my clients and prospects as well as the teams I consult with. For example, I have done a lot of training for teams (lunch and learn style) about being comfortable on video -- and I have a bunch of downloads on that too! https://vixreitano.com/covid-19

What is one piece of advice you would give to someone struggling with productivity?
Breathe. It is okay to be as productive as you need to be at this time. Even I am an extremely productive person, I'm still struggling with focus at this time. The one thing I do all the time? 45-minute sprints. I set an alarm for 45 mins and focus on ONE task. Then I take a 15-minute break, again, setting an alarm to do it. I also use DND for my phone, watch, and computer to ensure that my iMessages are not pulling me away from critical projects or creative flows.

How can others take steps today to best position their company or work to most profitably serve their customers or company as these shifts are happening?
I consult on this for companies of all sizes and the ONE thing I tell everyone? Survey your community. From clients to colleagues and employees, get a sense of what your community needs to support them at this challenging time. And run promotions, don't discount. Promotions have a period of finality where discounts devalue.

What steps can others take today to mitigate the risks to their company born out of Coronavirus?
Create a plan -- take time to sit back and evaluate where you/your company can be most agile in this crisis.

What big opportunities do you believe exist for people and your own company born out of this situation?
It used to be standard for any creative production studio to charge $10K+ to just have someone walk in the door -- I can do it more efficiently, provide more value and do it NOW in the safety of my home while supporting the client by having them on Video "in the room." And I have been doing that for more than 12 years as I have worked with clients, in-house at some of the biggest shows in the business, and as a side hustle success story. The big opportunity for creators? Come out of the shadows. Own your expertise, in all things. And shine so bright all the haters need to get new shades to see.

Thank you to Vix for her insightful answers!

5 comments

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Good day,

My name is Eric and unlike a lot of emails you might get, I wanted to instead provide you with a word of encouragement – Congratulations

What for?

Part of my job is to check out websites and the work you’ve done with sanacrown.com definitely stands out.

It’s clear you took building a website seriously and made a real investment of time and resources into making it top quality.

There is, however, a catch… more accurately, a question…

So when someone like me happens to find your site – maybe at the top of the search results (nice job BTW) or just through a random link, how do you know?

More importantly, how do you make a connection with that person?

Studies show that 7 out of 10 visitors don’t stick around – they’re there one second and then gone with the wind.

Here’s a way to create INSTANT engagement that you may not have known about…

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It could be a game-changer for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately (and there’s literally a 100X difference between contacting someone within 5 minutes versus 30 minutes.)

Plus then, even if you don’t close a deal right away, you can connect later on with text messages for new offers, content links, even just follow up notes to build a relationship.

Everything I’ve just described is simple, easy, and effective.

CLICK HERE http://talkwithcustomer.com to discover what Talk With Web Visitor can do for your business.

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PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://talkwithcustomer.com to try Talk With Web Visitor now.

If you’d like to unsubscribe click here http://talkwithcustomer.com/unsubscribe.aspx?d=sanacrown.com

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Eric Jones

Good day,

My name is Eric and unlike a lot of emails you might get, I wanted to instead provide you with a word of encouragement – Congratulations

What for?

Part of my job is to check out websites and the work you’ve done with sanacrown.com definitely stands out.

It’s clear you took building a website seriously and made a real investment of time and resources into making it top quality.

There is, however, a catch… more accurately, a question…

So when someone like me happens to find your site – maybe at the top of the search results (nice job BTW) or just through a random link, how do you know?

More importantly, how do you make a connection with that person?

Studies show that 7 out of 10 visitors don’t stick around – they’re there one second and then gone with the wind.

Here’s a way to create INSTANT engagement that you may not have known about…

Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know INSTANTLY that they’re interested – so that you can talk to that lead while they’re literally checking out sanacrown.com.

CLICK HERE http://www.talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

It could be a game-changer for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately (and there’s literally a 100X difference between contacting someone within 5 minutes versus 30 minutes.)

Plus then, even if you don’t close a deal right away, you can connect later on with text messages for new offers, content links, even just follow up notes to build a relationship.

Everything I’ve just described is simple, easy, and effective.

CLICK HERE http://www.talkwithwebvisitors.com to discover what Talk With Web Visitor can do for your business.

You could be converting up to 100X more leads today!

Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now.

If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=sanacrown.com

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