Sana Crown is a social enterprise luxury jewelry brand based in Toronto. We work with talented artisans in Turkey and Ethiopia to create meticulously crafted pieces. We offer affordable luxury jewelry that also serves as an investment piece that can be passed down. Our unwavering commitment to quality is evident in the materials we use, and we take pride in offering unique, one-of-a-kind designs. At the heart of our brand lies a commitment to women's empowerment. Throughout every step of our process, from conceptualization to each sale, we prioritize women. Each design and collection is thoughtfully created with women in mind, aiming to share their unique stories. Every collection carries a profound narrative, intricately woven with symbols and details that reflect these stories. Furthermore, with each sale, we contribute to the empowerment of young women by supporting their education in Ethiopia.

Our Philosophy

At the heart of the Sana Crown philosophy lies the unwavering commitment to create and sell with purpose

We stand for the unapologetic power of the self-driven, ever-evolving woman—the one who defines her own path, inspires others, and thrives in her multidimensionality. Our brand is a celebration of those who break through glass ceilings, passionately nurturing spaces where fellow women can flourish. We applaud the bold, the fearless, and the unwavering belief that she can achieve the extraordinary. Together, we empower, uplift, and embrace the limitless possibilities ahead.

Our Mission

At Sana Crown, our unwavering commitment revolves around the empowerment of women, a central pillar of our mission. Our vision is to harness the transformative power of fashion, catalyzing change and redefining the luxury jewelry industry. To bring this vision to life, we have established a meaningful partnership with a school in northern Ethiopia. With every sale, a portion of our proceeds is dedicated to supporting the education of young women at this institution. Moreover, we firmly believe that jewelry is more than just a fashion statement; it serves as a powerful medium for storytelling. This belief is at the core of our design philosophy. Our founder, deeply rooted in her African and Middle Eastern heritage, draws inspiration from her cultural background. She meticulously crafts opulent accessories that pay homage to the rich tapestry of culture, history, and the narratives of women. These creations seamlessly blend tradition with a modern twist, preserving the timeless beauty of our heritage and the stories it holds. Furthermore, our mission extends to spotlighting the exceptional craftsmanship hailing from regions such as Africa and the Middle East. We aim to challenge the conventional perceptions of craftsmanship, often unfairly attributed to other parts of the world.

Our Why

In Ethiopia, there exists a substantial educational gender gap, wherein women and girls encounter significant disadvantages in comparison to their male counterparts. This disparity is most pronounced in secondary education. Factors such as insufficient funding, inadequate school resources, the absence of proper sanitation facilities, child labor, early marriage, and limited access to sanitary products, often leading to girls missing as many as 10 days of school, all contribute to exacerbating this gender education divide. Our primary objective is to utilize our resources to support their education, provide them with essential sanitary supplies, and collaborate with them to create new opportunities that will enable them to achieve their aspirations.

Our Vision

Elevating women and girls.

Each purchase you make will help us get closer to our goals.

We work with with incredible artisans in Ethiopia and Turkey.

The Name

The Name Sana means 'radiant one' in the Arabic language, together with crown, it pays tribute to the brand philosophy; encouraging girls and women to recognize the light that lies within and the power in their invisible crowns. Radiant one, carry it high; remember who you are.


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