MEET THE FOUNDER

)AT BIRTH, SOME PEOPLE REAR AN IDENTITY INSTILLED WITH WEALTH WHILE OTHERS, ADOPT A TIE TO ASCENDENTS THAT FOUGHT FOR THEIR POWER, SELF-DETERMINATION AND VOICE. THESE IDENTITIES BARRIE A HEAVY RESPONSIBILITY TO CARRY ON THE STORIES AND THE WORK.  
SANA AHMED IS A SECOND GENERATION CANADIAN IMMIGRANT OF ETHIOPIAN DESCENT (OROMIA-REGION) AND IS CLOSLY TIED TO HER AFRICAN ROOTS. FOR HER, BEING AN AFRICAN WOMAN CARRIES A LOT OF HISTORIC SIGNIFICANCE TO  WOMEN WHO HAVE FOUGHT FOR THEIR LIBERATION AND POWER. AS AN AFRICAN WOMAN IN THE DIASPORA, SHE FEELS IT IS HER RESPONSIBILITY TO CARRY ON THE LEGACY AND AMPLIFY THE STORIES OF WOMEN AND GIRLS FROM HER HOMELAND. SHE GREW UP HEARING THE TALES FROM HER MOTHER AND AUNTS OF THE PAIN AND STRUGGLE THAT MANY WOMEN WERE DESTINED TO FACE IN ETHIOPIA. STORIES THAT BECAME INTELLIGBLE TO HER, AFTER A TRIP TO ETHIOPIA. DURING HER TRIP, SHE MEET WOMEN AND GIRLS WHO SHARED THEIR VIVED STORIES AND THE HEIGHTENED BARRIERS THEY FACED. SHE SAW HERSELF IN EACH GIRL AND WOMAN SHE MET:  
" THESE WOMEN ARE ME AND THE ONLY THING THAT SETS US APART ARE OUR ACCESS TO OPPORTUNITIES."
SHE WAS COMPELLED FROM THEN ON TO TELL THEIR STORIES AND CULTIVATE OPPORTUNITIES FOR GIRLS IN THAT REGION. 
SANA LEARNED ABOUT DESIGN AT A YOUNG AGE, AN INTRODUCTION THAT LEFT A LIFELONG IMPACT ON HER. SHE KNEW THE GLOBAL IMPACT FASHION HAS AND IT'S ABILITY TO INSPIRE PEOPLE TO LISTEN. AFTER LEARNING ABOUT THE SOCIAL ENTERPRISE MODEL, SHE WAS INSPIRED TO CREATE A BRAND THAT WOULD ALLOW HER TO MERGE HER CREATIVITY AND HER DRIVE TO CREATE SOCIAL CHANGE. THAT IS WHERE HER MISSION DRIVEN BUSINESS WAS BORN; A BRAND THAT WOULD PROVIDE LUXURY PIECES, TELL IMPACTFUL STORIES AND PROVIDE A LIFE LONG SOLUTION TO TACKLING SOME OF THE ISSUES YOUNG GIRLS AND WOMEN FACE IN ETHIOPIA.
"WHEN YOU SPEAK UP AND SHARE YOUR STORY, YOU BECOME THE VOICE FOR SO MANY OTHERS THAT ARE VOICELESS." - unknown
THAT IS EXACTLY WHAT SHE INTENDED ON DOING.
______________________________
IN 2019, SHE FOUNDED A LUXURY LIFESTYLE BRAND CALLED SANA CROWN, A BRAND DRIVEN BY QUALITY AND A VISION TO MERGE LUXURY AND SOCIAL IMPACT. HER PIECES ARE INSPIRED BY BOLD WOMEN WHO ARE UNAFRAID TO TAKE ON THE WORLD. INSPIRED BY WOMEN WHO LIVE WITH PURPOSE. INSPIRED BY GIRLS WHO ARE CONSTANTLY ASPIRING TO REACH FOR MORE. INSPIRED TO TELL THEIR STORIES AND REDEFINING LUXURY THROUGH EACH COLLECTION.