The Nudge Series #18 : Fashion Law Tips "5 Ways to Protect your Brand Assets"
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The Nudge Series #15: 10 Steps You Can't Skip When You Are Starting a Fashion and Beauty Brand
Are you thinking about starting a brand? Are you already running a brand, but want to revisit the steps involved? Check out a few tips I have outlined below.
Develop your brand
Starting a bad isn't easy but with a solid foundation, you can get a great start. There is a big misconception that creativity is the main ingredient to launching a fashion and beauty brand but it is only a part of it. There also needs to be a clear vision, brand identity and solid business strategy. First, establish your brand identity and who your target audience will be.